Distributing energy for everyday life

Activities and Markets

Rubis, founded in 1990, is an independent French company in the energy sector listed on Euronext Paris (SBF 120).
The Group specialises in the Retail & Marketing of fuel, liquefied gas and bitumen from supply to end consumer
and the production of renewable electricity.

It operates in over 40 countries across three geographical zones: Europe, Africa and the Caribbean.


Rubis operates in two areas:

  • The Retail & Marketing of fuel (in service-stations or for professionals), lubricants, liquefied gases and bitumen. This is the core business of the Group representing 87% of the consolidated Group revenue in 2021.
  • The logistics behind the Retail & Marketing activity, through the Support & Services activity, grouping together trading-supply and shipping operations. This business represents 13% of the consolidated Group revenue in 2021.

In June 2022, the Group announced the creation of a new subsidairy dedicated to the Production of photovoltaic electricity following the acquisition of Photosol France, a specialiste in large ground-based photovoltaic installations, and the acquisition of a stake in HDF Energy, a specialist in hydrogen-electricity.

Rubis also holds a 55% stake in the Rubis Terminal JV, a joint venture deconsolidated in 2020, which provides storage for bulk liquid products (fuels and biofuels, chemical and agri-food products) for commercial and industrial customers.


See the document
2020 Group business model




  • Retail market

The Group supplies fuels, lubricants, butane and propane gas cylinders to its retail customers and offers them many services, such as car washes, convenience stores and quick-service restaurants, across a network of over 1,000 service stations operated mostly under the brands RUBiS and ViTO. Rubis Énergie has increased the number of its fuel stations by over 80% since 2017 through acquisitions and the construction of new sites. The latest acquisitions were in Haiti, Madagascar and East Africa, with a significant development in the latter. Most of the retail sites are owned by the Group and all fuel provided is supplied by Rubis Énergie. Retail customers are looking for quality products and services for their everyday needs ,e.g., transportation, vehicle maintenance, shopping and cooking. The Group also offer loyalty cards programmes.

  • Domestic sales

The Group also deliver heating oil or liquified gas to individual customers. It offers a range of boilers, cylinders and tanks depending on their needs. Maintenance and energy saving advice are also part of the offering.

  • Commercial market

The Group supplies a broad range of commercial customers with fuels, lubricants, liquefied gas, bitumen and other derivative products, mainly across the transportation, infrastructure, hotel, aviation, marine and public works sectors. These products are crucial to the economies of the countries where the Group operates. Rubis generally manages the entire supply chain mainly through its Support & Services activity.