Distributing energy for everyday life

Activities and Markets

Rubis, founded in 1990, is an independent French company in the energy sector listed on Euronext Paris (SBF 120).
The Group specialises in the Retail & Marketing of fuel, liquefied gas and bitumen from supply to end consumer
and the production of renewable electricity.

It operates in over 40 countries across three geographical zones: Europe, Africa and the Caribbean.


Rubis is an independent French group, working at the heart of energy for more than 30 years to bring sustainable and reliable access to energy to the greatest number of people. The Group responds to individuals' essential needs for mobility, cooking and heating, and supplies the energy required for the operation of industries and professionals. Aware of the key contribution of the energy sector to fight against climate change, Rubis is diversifying its activities and offerings towards low-carbon solutions.

With 4,700 employees spread over three geographical regions (Africa, the Caribbean and Europe), the Group is organised in a decentralised manner and operates its Energy Distribution, Renewable Electricity Production and Liquid Product Storage (joint venture) activities as close as possible to local issues.


See the document
2020 Group business model




  • Retail market

The Group supplies fuels, lubricants, butane and propane gas cylinders to its retail customers and offers them many services, such as car washes, convenience stores and quick-service restaurants, across a network of over 1,000 service stations operated mostly under the brands RUBiS and ViTO. Rubis Énergie has increased the number of its fuel stations by over 80% since 2017 through acquisitions and the construction of new sites. The latest acquisitions were in Haiti, Madagascar and East Africa, with a significant development in the latter. Most of the retail sites are owned by the Group and all fuel provided is supplied by Rubis Énergie. Retail customers are looking for quality products and services for their everyday needs ,e.g., transportation, vehicle maintenance, shopping and cooking. The Group also offer loyalty cards programmes.

  • Domestic sales

The Group also deliver heating oil or liquified gas to individual customers. It offers a range of boilers, cylinders and tanks depending on their needs. Maintenance and energy saving advice are also part of the offering.

  • Commercial market

The Group supplies a broad range of commercial customers with fuels, lubricants, liquefied gas, bitumen and other derivative products, mainly across the transportation, infrastructure, hotel, aviation, marine and public works sectors. These products are crucial to the economies of the countries where the Group operates. Rubis generally manages the entire supply chain mainly through its Support & Services activity.